Testing Hack: Gauge Interest in a New Product with a Dummy Button and Clicks
Planning a new seasonal or permanent offering for your business requires significant preparatory research to determine the market opportunity, costs, and the projected return on investment (ROI)....
View ArticleGoogle.com From 1998 To 2014: Iteration Over 16 Years
Google.com is the top web search engine the world: with an index of over 40 billion web pages, it commands 67% market share against competitors Bing, Yahoo!, and others. But the Google we see today is...
View Article21 Ideas to Brainstorm Your Best A/B Test Yet
Regardless of whether you’re just getting started with optimizing your website, or have been embedded in the process for some time, there will inevitably come a time when you search for inspiration....
View ArticleHow to Hire an Optimization Rockstar (in 10 Questions)
Finding the right person to optimize your website presents a unique challenge. This person will have the opportunity make a tremendous business impact, but must also navigate the intricacies of...
View ArticleAre You Making a Mistake with Your Data-Driven Marketing?
The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to...
View ArticleA/B Tests Ideas to Drive Growth
How many of your A/B tests drive change for your business? Are they gaining you customers, growing your audience, or making your customers’ experiences better? A/B testing is an indispensable...
View ArticleIs Data Ingrained in your Company DNA?
At Optimizely, our vision is to enable the world to turn data into action. This process is much easier said than done, so we’ve collected a few thoughts on how to be data driven as we crafted our...
View ArticleInterview with Sean Ellis: Taking a Proactive Approach to Customer Feedback
Sean Ellis is a startup marketer with experience growing early-stage products into household brands (his work includes Dropbox, Eventbrite, Lookout, Xobni, and more.) Today, Sean is also the CEO of...
View Article5 Essential Steps for Successful A/B Tests Based on Data
Anyone with A/B testing experience will tell you that producing winning tests is tricky to do consistently. Our friends at Qualaroo have plenty of experience helping companies scale up their marketing...
View ArticleA Coupon Clipper’s Take on Optimizing Target’s New App, Cartwheel
2014 has been a turbulent year for Target. Between a breach of data security that compromised millions of customer credit cards in February, to the ousting of CEO Gregg Steinhafel in May, the...
View ArticleWhy An Experiment Without A Hypothesis is Dead On Arrival
Imagine you set out on a road trip. You packed the car, made a playlist, and set out to drive 600 miles—but you don’t actually know where you’re headed. You remember to top off the gas tank before you...
View ArticleCreating Excellent Hypotheses with Website Analytics and User Research
This is the final installment of our three-part spotlight on Move, Inc. — the operator of Realtor.com — and how it 1) organizes its optimization team and 2) focuses on a quantifiable goal to drive...
View ArticleOptimizing For Trust: How To Write Copy That Improves Conversions
Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no...
View Article3 Technology Trends That Are Transforming The Customer Experience
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their business. At Opticon 2015, Mary Hamilton,...
View Article5 Issues 97% of Testing Teams Want to Fix
“Optimization is a journey, not a destination.” We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and...
View ArticleHow Teespring’s Customers (And Online Surveys) Helped Them Make A Better Website
How many times have you reached the end of an online checkout process, and waited with bated breath to find out whether your credit card processed successfully? Now, raise your hand if you’ve ever...
View ArticleDesign Principles You Should Test: Color Contrast
You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The...
View Article9 E-commerce Best Practices to Stand Out From a Saturated Market
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more...
View ArticleHow to Get Everyone Involved in Optimization in 6 Steps
Whether you’re just getting started or working on building your optimization muscle company-wide, sourcing ideas for A/B tests from around the organization ensures that you incorporate a wide range of...
View ArticleWhy Generating More Leads is Only Half the Picture
Leads: the goal most B2B marketers optimize towards relentlessly. Hitting lead generation targets is key to increased budget, more headcount, and greater freedom to run more experimental campaigns. If...
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