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Channel: Shana Rusonis – Business 2 Community
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Testing Hack: Gauge Interest in a New Product with a Dummy Button and Clicks

Planning a new seasonal or permanent offering for your business requires significant preparatory research to determine the market opportunity, costs, and the projected return on investment (ROI)....

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Google.com From 1998 To 2014: Iteration Over 16 Years

Google.com is the top web search engine the world: with an index of over 40 billion web pages, it commands 67% market share against competitors Bing, Yahoo!, and others. But the Google we see today is...

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21 Ideas to Brainstorm Your Best A/B Test Yet

Regardless of whether you’re just getting started with optimizing your website, or have been embedded in the process for some time, there will inevitably come a time when you search for inspiration....

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How to Hire an Optimization Rockstar (in 10 Questions)

Finding the right person to optimize your website presents a unique challenge. This person will have the opportunity make a tremendous business impact, but must also navigate the intricacies of...

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Are You Making a Mistake with Your Data-Driven Marketing?

The prevalence of data, and its promise to provide measurable, actionable results for businesses have created an unprecedented demand for us (marketers) to adopt data-driven mindsets. Thanks to...

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A/B Tests Ideas to Drive Growth

How many of your A/B tests drive change for your business? Are they gaining you customers, growing your audience, or making your customers’ experiences better? A/B testing is an indispensable...

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Is Data Ingrained in your Company DNA?

At Optimizely, our vision is to enable the world to turn data into action. This process is much easier said than done, so we’ve collected a few thoughts on how to be data driven as we crafted our...

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Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Sean Ellis is a startup marketer with experience growing early-stage products into household brands (his work includes Dropbox, Eventbrite, Lookout, Xobni, and more.) Today, Sean is also the CEO of...

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5 Essential Steps for Successful A/B Tests Based on Data

Anyone with A/B testing experience will tell you that producing winning tests is tricky to do consistently. Our friends at Qualaroo have plenty of experience helping companies scale up their marketing...

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A Coupon Clipper’s Take on Optimizing Target’s New App, Cartwheel

  2014 has been a turbulent year for Target. Between a breach of data security that compromised millions of customer credit cards in February, to the ousting of CEO Gregg Steinhafel in May, the...

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Why An Experiment Without A Hypothesis is Dead On Arrival

Imagine you set out on a road trip. You packed the car, made a playlist, and set out to drive 600 miles—but you don’t actually know where you’re headed. You remember to top off the gas tank before you...

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Creating Excellent Hypotheses with Website Analytics and User Research

This is the final installment of our three-part spotlight on Move, Inc. — the operator of Realtor.com — and how it 1) organizes its optimization team and 2) focuses on a quantifiable goal to drive...

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Optimizing For Trust: How To Write Copy That Improves Conversions

Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no...

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3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their business. At Opticon 2015, Mary Hamilton,...

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5 Issues 97% of Testing Teams Want to Fix

“Optimization is a journey, not a destination.” We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and...

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How Teespring’s Customers (And Online Surveys) Helped Them Make A Better Website

How many times have you reached the end of an online checkout process, and waited with bated breath to find out whether your credit card processed successfully? Now, raise your hand if you’ve ever...

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Design Principles You Should Test: Color Contrast

You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The...

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9 E-commerce Best Practices to Stand Out From a Saturated Market

E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more...

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How to Get Everyone Involved in Optimization in 6 Steps

Whether you’re just getting started or working on building your optimization muscle company-wide, sourcing ideas for A/B tests from around the organization ensures that you incorporate a wide range of...

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Why Generating More Leads is Only Half the Picture

Leads: the goal most B2B marketers optimize towards relentlessly. Hitting lead generation targets is key to increased budget, more headcount, and greater freedom to run more experimental campaigns. If...

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